Subtitling is no longer restricted for use as a tool to assist the hearing-impaired in understanding what is going on the screen. It is now a common tool used not only to enhance the experience of viewers but is also used as a marketing support tool to extend the reach of marketing messages in noisy and crowded places where media is used extensively in the form of infomercials and billboards etc.

Subtitling can also be used to enable understanding across different languages and cultures, effectively extending the global reach of marketers. In fact, if it is done correctly and accurately, bearing in mind the cultural differences, the nuances that may improve or disrupt messages, religious sensitivity, etc, it can even help build goodwill and reduce the need to reproduce marketing messages as a whole for different markets and thus leads to savings in marketing cost.

Whether you need to get your message out to a local or global audience, our professional team of language translation personnel is at your service.

Lingua Technologies International provide the following services:

Translation of subtitles into various languages

In terms of subtitling, we specialize in the following Offline Captioning:

  • Pop-on positioned Captioning
  • Pop-on un-positioned Captioned
  • Roll-up Captioning
  • Subtitling for the deaf and hard of hearing
Pop-on positioned.
As we’ve seen, these types of captions are phrased into 2-line titles which display sequentially, each one individually timed, with on-screen events synchronized to the actual frame of the film edits. Each caption should form a unit of meaning and should be phrased to make it easy to read and understand. Speaker IDs may be used, but generally, positioned captioning means that captioning is placed on the screen to indicate who is speaking and where sounds are coming from. This is our elite-level service and should always be used for dramas, comedies, shows with lots of speakers, and TV or DVD.
Pop-on unpositioned.
Here the 2-line captions are phrased and timed as above but are centre-positioned and centre-justified into 2-line titles which display sequentially. Each line should be individually timed, but not to the exact frame, although this difference should not be jarring. Speaker IDs are not used in this format; a dash is used to indicate when a speaker changes but it is up to the viewer to figure out who the new speaker is. This service is slightly less labour-intensive, so slightly less costly, and could be used for reality programming or documentaries, as well as for the web, where positioned captioning may not be possible.
Roll-up Captioning.
This is used when time is tight to broadcast, and when there are few changes of speaker. The captions are not phrased for clarity, and normally the viewer has to figure out from the picture who is talking. Rollups are the least labour-intensive method of captioning, and should therefore be the least expensive…but the transcript should still be perfect.
Subtitling for the deaf and hard of hearing.
This is pop-on un-positioned captioning with the addition of speaker IDs and heavier use of italics to indicate off-screen speakers. It conveys the same information as pop-on positioned captioning, but compensates for delivery on formats that don’t support caption positioning, and is suitable for all genres, including comedy and dramas.
We provide a full range of subtitling services as follows:
  • Same language subtitling
  • Technical language subtitling
  • Subtitling for the deaf & hard of hearing
  • Foreign language subtitling

For more information and general inquiries, please do not hesitate to give our translation specialists a call or drop us an email. We can be reached via telephone at +65 6576 0138 or via email at

We look forward to hearing from you.


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With more than 20 years of proven excellence in translation services, Lingua Technologies International is one of the pioneers in offering Multilingual Translation Service Solution to Singapore and the region. The company takes pride in making translation an invaluable experience. With the ISO 17100 certification, you now have peace of mind that your translation projects are always processed and handled by professionals in accordance with the guidelines and standards outlined in this ISO certification specification developed for Translation Businesses worldwide. Let our professional team of linguists and project managers handle the tedious task of translation for you, leaving you with more time to do what matters most to you: your business.